About

I’m Ahmad Asaad, a product and interior designer with an architectural foundation and a multidisciplinary practice that moves across objects, spaces, and visual design.
My work explores how materials, atmosphere, and cultural narratives can shape the way we inhabit both the intimate and the public.

I hold a Bachelor’s degree in Architecture from Tel Aviv University, and my design approach is rooted in spatial thinking: understanding how form, light, colour, texture, and proportion influence human experience. Over time, this architectural base expanded into product design, lighting, 3D printing, interiors, and visual communication - forming a practice that values curiosity, experimentation, and emotional clarity.

Across my projects, I focus on the intersection between material craft, cultural depth, and contemporary design. Whether I’m developing a 3D-printed lamp inspired by Palestinian Tatreez, shaping the atmosphere of a 125-year-old industrial mill-turned-gallery, or designing my own home as an ongoing interior laboratory, my work is driven by the same intention: to create spaces and objects with warmth, identity, and purpose.

My process is both analytical and intuitive. I move fluidly between digital modeling, physical making, colour theory, textile composition, atmospheric studies, and hands-on construction. I believe design is something you understand through both the mind and the body - thinking, modeling, building, adjusting, observing, and refining over time.

Today, my practice spans:
• Product Design - Lighting, objects, material experimentation
• Interior Design - Residential, commercial, adaptive reuse
• Architecture - Spatial thinking, circulation, atmosphere
• Visual Design - Graphic language, composition, visual identity

I’m currently based in Jaffa -Tel Aviv, working on projects that blend craft, culture, and contemporary design - and always searching for new ways to turn ideas into experiences.